Last month, Subway launched a $15 pass that gave customers a 50% discount on its footlong subs that sold out in just 6 hours. Others include Sweetgreen, which experimented with a paid discount pass in January. Taco Bell has found success with its $10 per month Taco Lover’s Pass program that gives customers one free taco every day. Loyalty programs have been proven to increase customer frequency, boost revenue with a locked-in fee and help give restaurant owners information about ordering habits that helps target diners with customized deals. “As the first polished-casual restaurant chain to launch this kind of loyalty program, we are proud to drive innovation in the industry while adding even more value for our guests,” CEO Damola Adamolekun said in the release. The aim of the program is to create “added value for repeat customers,” P.F. The chain’s existing loyalty program isn’t going away: The free tier will be renamed Gold and offer fewer benefits, including earning only 10 points per dollar spent. Platinum members are also eligible for unlimited free delivery and access to priority reservations, among other perks. ![]() Chang’s is relaunching its seven-year-old loyalty program to now include a paid tier, joining a growing trend of restaurants entering the space.įor $6.99 per month, members of the chain’s Platinum Rewards program will earn 15 points for each dollar spent, redeemable for a $15 credit once 2,000 points are accumulated. First it was streaming services, then it was tacos and now the newest subscription you might be paying for: Chinese food.
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